A Multifaceted Mexican-Salvadoran Beauty Queen, Ballet Dancer, and Bitcoin Advocate, Promoting Financial Literacy and Empowerment

GOOD Fellows AWARD Recipient, 2023
GOOD Fellows #2023

“Alejandra Guajardo’s vibrant fusion of cultural advocacy and financial empowerment through Bitcoin brings a refreshing and impact­ful narrative to the GOOD Fellows stage, embodying the progressive ethos that SWFI champions in the landscape of global investment and social change.”

Lakshmi Narayanan,
Chairman, Sovereign Wealth Fund Institute

Alejandra Guajardo, crowned Miss Universe El Salvador 2022, has emerged as a prominent advocate for Bitcoin and a notable figure in both the beauty pageant and cryptocurrency worlds. Her unique blend of talents and passions paints a picture of a multi-dimensional individ­ual dedicated to making a meaningful impact in various spheres. 

Born in Cancun, Quintana Rao, Mexico, Guajardo’s bicul­tural Mexican-Salvadoran heritage has provided her with a diverse perspective that she brings to her advocacy and professional endeavors. A professional ballet dancer, Guajardo’s artistic and disciplined side is evident in her performance and presence. Her multilingual abilities, with fluency in Spanish, English, French, and Italian, further demonstrate her capacity to connect with a wide range of communities. 

Guajardo’s education in International Trade has equipped her with a solid understanding of global commerce dynamics, a knowledge base that she effectively inte­grates into her advocacy work. Her academic background is complemented by her engagement in technology and fashion. On International Women’s Day, she launched a 30-piece Ordinal collection, underscoring her commit­ment to advocating for gender equality and economic empowerment in tech-related fields. This initiative reflects her belief that women can also be leaders in the technology industry.

In the realm of pageantry, Guajardo’s participation in the 71st Miss Universe pageant as Miss Universe El Salvador 2022 was particularly noteworthy. During the national costume competition, she made a bold statement by donning a Bitcoin-themed outfit. This attire, designed by Salvadoran artist and fashion designer Francisco Guerre­ro, depicted the evolution of currency in El Salvador, from cacao to colon, the US dollar, and Bitcoin. Her appearance on the Miss Universe stage was not just a display of national pride but also a synchronized advocacy effort with El Salvador’s national cryptocurrency strategies. 

Guajardo’s Bitcoin advocacy extends beyond the pag­eant stage. She actively promotes the adoption of Bitcoin on social media and public appearances, emphasizing its potential for financial empowerment. Her encouragement for individuals to share their knowledge of Bitcoin, especially with women, aligns with her vision of a positive future for El Salvador. Through her Bitcoin-themed attire at Miss Universe, she aimed to catalyze Salvadorans’ understanding of Bitcoin’s potential, supporting the nation’s strategy to adopt Bitcoin as legal tender.

In addition to her pageant and advocacy work, Guajar­do pursues modeling, further expanding her influence in the fashion industry. Her profile as a beauty queen, ballet dancer, Bitcoin advocate, and model showcases her multifaceted approach to engaging with local and global audiences on significant economic and social issues. 

Alejandra Guajardo’s journey is a testament to the power of combining artistic expression, academic rigor, and social advocacy. Through her diverse plat­forms and initiatives, she strives to make a positive impact, advocating for financial empowerment, gender equality, and showcasing the potential of modern economic transitions.